The Optimus blog

The blog that inspires leaders in the UK education sector

Justin Smith

Justin is managing director of Chameleon Training and Consultancy. He previously worked at Wymondham College as director of marketing and development and has expertise in bid writing and income generation.

Latest blog posts

Justin Smith

Into the mix: why do schools need to market themselves?

The mere mention of marketing can arouse cynicism in schools, but perhaps it's time to think differently. ‘It’s all a bit fluffy isn’t it, that marketing lark. Airy fairy stuff, and to be honest I don’t have time for it.’ So said a delegate before walking into my ‘marketing for schools’ workshop a...